The United Arab Emirates is a country rich in culture and tradition, and understanding local business etiquette is key to successful negotiations and building strong relationships with partners. Although the region is rapidly developing and integrating into the global community, Islamic values and traditions remain an integral part of the business culture, requiring sensitivity and respect. Let’s break down the key features.
1. Working hours
Working days in the Emirates, as in most countries around the world, last from Monday to Friday. The duration is standard — usually from 9:00 to 18:00, including the obligatory lunch break. Interestingly, despite the intense pace of life, a successful work-life balance is valued here. This manifests itself in respect for family values and a fairly strict observance of weekends.
2. The influence of Islam
Five times during the day, the muezzins call for prayer. While this is an integral part of life, business meetings are generally not interrupted during prayer. However, it is important to be aware of the time of namaz so that you can plan meetings with this in mind.
Islam has a profound impact on building partnerships in a business environment. The principles of Islam, such as being responsible, respectful of customers and employees, and about society as a whole, are fundamental to many companies. Most of the pillars of Islam — prayer, fasting and charity — are reflected in business behavior. Showing respect for religious holidays and traditions is an integral part of a successful business.
3. Ramadan: a special period
Ramadan, the holy month of fasting for Muslims, brings adjustments to the work rhythm. Although business continues, many people observe fasting and work schedules may be reduced. Important meetings and negotiations should be postponed until after Ramadan to avoid possible inconvenience and to show respect for religious traditions.
4. Communication: the subtleties of etiquette
The first acquaintance involves the address “Sir” or “Madam”. Men accompany the greeting with a handshake, while women are the first to offer their hand. Respect for seniority is especially appreciated: first address the older present. Compliments are appropriate and even welcome, but should be sincere and not excessive.
5. Dress code: balance between tradition and modernity
Of course, locals more often prefer traditional outfits. For expats, the national costume is not mandatory, but the business style of dress should be observed. Understated, elegant clothing that complies with a strict dress code is preferred.
6. Business card is the first step to mutual understanding
The exchange of business cards in the Emirates, despite the international nature of the business environment, remains an important ritual. It is important to remember: a business card should be handed over with the right hand. Using the left hand is considered disrespectful as it is associated with hygiene procedures. Accept the business card with both hands and scrutinize it carefully, showing respect for your partner.
7. Planning and decision-making: patience is the key to success
Despite appearing relaxed, business processes in the UAE are characterized by a strategic approach and careful planning. You should not expect quick decisions. Local companies value careful analysis, multi-stage discussions and consensus. Be prepared for lengthy negotiations and wait patiently for a final decision. Haste is perceived as disrespectful and will damage your relationship.
8. Format of meetings
It can range from meetings in conference rooms to informal gatherings in cafes. Perhaps an invitation to your partner’s home is a sign of special trust and favor. In any case, it is important to show respect, patience and active listening. Do not rush your partners, give them enough time to express their point of view. Building quality personal relationships is an extremely important aspect in the formation of business relationships.
9. Equal opportunities for women and men
The UAE actively encourages women’s participation in business, providing them with unlimited opportunities for training, employment and business. Paid maternity leave is also important. Despite traditional values, women are playing an increasingly significant role in the country’s economy. However, it is worth remembering the special social norms that should be taken into account when communicating with women in the business environment.
The success of business communication in the UAE depends largely on respect for local culture and traditions. Showing courtesy, sensitivity and knowledge of the basics of etiquette will help you build strong partnerships and achieve the planned results. Remember that attention to detail and respect for local customs is the key to success in this hospitable yet conservative society.
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