New type of licenses for influencers in Dubai, UAE

New type of licenses for influencers in Dubai, UAE - Makebiz

The financial content market in the United Arab Emirates is rapidly developing, attracting more and more investors and content creators. However, rapid growth brings risks associated with the spread of inaccurate, misleading, or even fraudulent information. To protect investors and ensure market transparency, the UAE authorities have introduced a mandatory license for opinion leaders in the financial sector. This innovation, adopted by the Securities and Commodities Authority (SCA), is designed to establish clear rules in this area and increase the level of responsibility among those who create online content.

The license is mandatory for anyone who publicly disseminates financial advice, recommendations, or analytics, regardless of the platform. This applies to:

  • Social media influencers: bloggers and users of world-famous social networks who give advice on investing, trading cryptocurrencies, or other assets.
  • Authors of blogs and articles who publish analytical materials, market forecasts, and reviews of financial instruments on their websites or in online publications.
  • Event participants. Speakers and experts who speak at conferences, webinars, and other financial events.

In particular, a license is required for those who:

  • Recommend the purchase or sale of financial instruments (stocks, bonds, cryptocurrencies, etc.).
  • Predict the value of assets.
  • Conducts analysis of virtual assets and trading platforms.
  • Publishes advertisements in this area.

Licensing ensures that the content created is legal and does not spread false information. For influencers, this is an important tool for increasing audience trust and strengthening their professional reputation.

The Securities and Commodities Authority, recognizing the importance of supporting bloggers and experts, has introduced temporary concessions: it has reduced fees for registration, license renewal, and consulting services for three years. This reduces the bureaucratic burden and stimulates innovation in the fintech sector.

The introduction of licensing for influencers with content in the financial sector in the UAE is an important step towards creating a more transparent and secure media space. This will not only protect investors from fraud and manipulation, but also increase the level of trust in information disseminated online. In the long term, this approach promotes responsible education and increases trust in the financial market as a whole. The temporary concessions offered by the SCA demonstrate a desire to cooperate with media personalities, stimulating innovation while ensuring proper regulation.

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